How I Think About Audience Personas Differently Now
For years I built audience personas the way everyone teaches it: job title, pain points, a stock photo of “Michelle the Marketing Director.” It's not wrong — but it's incomplete in a way that costs deals. The layer that matters is personality matching.
The Framing Problem in Technical Marketing
The first sign something was off: twenty minutes explaining SEMalytics architecture to a demand gen manager, precise and bottom-up, and she was polite but not engaged. The framing was the problem, not the product.